SilverBack 2035
Chevrolet Vision 2035 for Gen Z Californians
About
My Role
UX/UI Designer
Timeline
Jan - Apr 2026, Chevrolet Sponsored Studio
Team
Reina Lee (Me, UX/UI Designer)
Aurora Li (UX/UI Designer)
Salar Seifizade (Exterior Designer)
Aiden Ramali (Interior Designer)
SilverBack2035 is a 2035 Chevrolet mobility concept designed around Gen Z Californian lifestyles, exploring the relationship between outdoor immersion and intentional digital expression. I led the UX/UI vision for AI-powered in-vehicle experiences, translating behavioral research into connected physical and digital interactions across windshield HUDs, companion tablets, and real-time content creation systems.
The Concept
IN & OUT — Chevrolet Vision 2035
SilverBack moves between “Dive In,” where you fully immerse, and “Share Out,” where you intentionally express and share.
Background
California Lifestyle 2035
01. Where Creativity Becomes Capital
By 2035, creativity will become a major form of value creation, with experiences, storytelling, and digital expression evolving into economic opportunities through the rapidly growing creative/creator economy.
02. A Lifestyle Defined by Movement
By 2035, California lifestyles will become even more fluid and experience-driven, with people seamlessly shifting between work, rest, and outdoor exploration in increasingly mobile, spontaneous, and unpredictable ways.
Californian GenZ 2035
01. Social media is Gen Z’s stage for expression.
For Gen Z, social media is more than communication—it is a space for self-expression, storytelling, and shaping personal identity through shared experiences.
02. Outdoor Adventures are Gen Z’s Most Powerful Detox
Outdoor experiences provide Gen Z with a meaningful escape that restores focus, emotional balance, and mental wellbeing.
Market Research & Competitor Analysis
Chevy as a Specialized Tool & Daily Mobility
Silverado and Equinox together represent nearly half of Chevrolet’s total vehicle sales, revealing Chevrolet’s strongest market strengths in adaptable utility and approachable everyday mobility among Consumers.
A New Space for Adaptive Mobility
This white space became the foundation of SilverBack2035, guiding us to evolve Chevy’s adaptable utility DNA into a more spontaneous, experience-driven platform that supports immersive outdoor living and intentional social connection for Gen Z in 2035.
Design Opportunities & Solutions
An Adaptive Mobility Platform for Immersion & Expression
Based on our research on Californian Gen Z lifestyles, we identified an opportunity to design a highly capable and versatile tool that supports both internal immersion and external connection.
User Experience & Interface
Technology That Respects the Moment
Exterior & Interior Design
Utility & Modularity First Open Sandbox Designed for Outdoor Exploration.
Exterior Design
Rugged, adventure-ready exterior: the exterior supports spontaneous outdoor exploration and adaptable living.
* Exterior Concept & Design by Salar Seifizade
Interior Design
Flexible interior sandbox:
Spatial flexibility and Modular components that becomes a flexible experience space that gives users agency over how they engage with each moment.
* Exterior Concept & Design by Aiden Ramali
User Scenario & Experience Highlights
Silver Lake Reset: A 2-Day Escape for Gen Z Outdoor Explorers
View Video
Final Reflection
Build Your Own Legacy
Working on SilverBack2035 showed me how transportation design can evolve beyond movement and
functionality into something more experiential, emotional, and human-centered—supporting how people live, recover, create, and connect in the future.
Collaborating closely with transportation designers was challenging at first because of
our different design languages and workflows, but over time it became one of the most
rewarding parts of the experience.
